Professor Philip Kotler met with Thailand’s Prime Minister Yingluck Shinawatra to propose for Thailand to host World Marketing Summit 2014. Now is the era of Asian marketing, driven by fast growth and considerable development investment. Thailand is a key ASEAN market player with a vibrant culture–making it an ideal host country. Prime Minister Yingluck assigned the project and coordination to the Policy and Strategy Committee on national image and identity. More here.