Jul 012014
 
Disruptive Marketing: How Wal-Mart Turned Marketing on its Head

Wal-Mart is the largest public corporation in the world, the largest retail company in the world and the largest employer in the world with over 2 million employees. We all know Wal-Mart. Ninety-seven percent of Americans visit Wal-Mart at least once a year; while thousands organize against Wal-Mart expansion. What more is there to say? For marketers, there is a [read more]

Jun 182014
 
Milton Kotler Interview SORULAR Magazine

-How did you define the 8 ways of growth? Are those ways applicable for every type of company? Turkey has had a decade of great economic growth, but is now facing a declining period, due in great part to transnational monetary, trade and investment circumstances. She is now roughly in the same distressed condition as the U.S. and European countries, [read more]

Jun 162014
 
Goliath: The Destiny of Multinational Companies, By Milton Kotler, 2013

“Multinational companies have achieved over the last twenty years,, with the opening up of international communication, a position of sudden dominance: they have found a vacuum and filled it. Their skills and technology have brought new benefits….but they have also produced an imbalance between their centralized drive and the fragmented and confused state of the countries and communities with which [read more]

Jun 132014
 
Kellogg School of Management China Forum, 2013

Panel description: China has become one of the most important international markets for multi-national companies (MNCs). China’s market is fast growing and dynamic. Chinese consumers are getting wealthier with changing behaviors, thus affecting all enterprises in the supply ecosystem. State-owned enterprises (SOEs) and local private companies are continuously striving to enhance their competitiveness. To gain a sustainable growth in the [read more]

Jun 132014
 
China Will Grow Enough! By Milton Kotler, 2013 China Forum, Columbia University

It is a pleasure to be invited to Columbia University 2013 China Forum. Professor Xiaobo has prepared questions for the Panelists. Here are my responses. But first a prefatory remark: I am a practical business marketer, not an academic economist. I see China on the ground, and I am optimistic about its future for good practical reasons, as you will [read more]