Wal-Mart is the largest public corporation in the world, the largest retail company in the world and the largest employer in the world with over 2 million employees. We all know Wal-Mart. Ninety-seven percent of Americans visit Wal-Mart at least once a year; while thousands organize against Wal-Mart expansion. What more is there to say? For marketers, there is a [read more]
“Multinational companies have achieved over the last twenty years,, with the opening up of international communication, a position of sudden dominance: they have found a vacuum and filled it. Their skills and technology have brought new benefits….but they have also produced an imbalance between their centralized drive and the fragmented and confused state of the countries and communities with which [read more]
Panel description: China has become one of the most important international markets for multi-national companies (MNCs). China’s market is fast growing and dynamic. Chinese consumers are getting wealthier with changing behaviors, thus affecting all enterprises in the supply ecosystem. State-owned enterprises (SOEs) and local private companies are continuously striving to enhance their competitiveness. To gain a sustainable growth in the [read more]
It is a pleasure to be invited to Columbia University 2013 China Forum. Professor Xiaobo has prepared questions for the Panelists. Here are my responses. But first a prefatory remark: I am a practical business marketer, not an academic economist. I see China on the ground, and I am optimistic about its future for good practical reasons, as you will [read more]
(Published by the Cambridge Marketing Review, August 2013: Overview: Philip Kotler and Milton talk us through the global economy of cities in this fascinating feature. This excerpt is taken from their forthcoming 2015 book “Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities) Much of the growth of nations is tied to the growth of their [read more]