Jul 012014
 
Disruptive Marketing: How Wal-Mart Turned Marketing on its Head

Wal-Mart is the largest public corporation in the world, the largest retail company in the world and the largest employer in the world with over 2 million employees. We all know Wal-Mart. Ninety-seven percent of Americans visit Wal-Mart at least once a year; while thousands organize against Wal-Mart expansion. What more is there to say? For marketers, there is a [read more]

Jun 192014
 
One Step Forward; Two Steps Backwards: Contradictions in China’s Consumption Policy, By Milton Kotler March 2014

I just returned from China and was elated by everyone’s use of WeChat’s mobile closed, personal contact-focused network: part messaging service, part social network. WeChat provides instantaneous multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. It supports social networking via shared streaming content feeds and location-based social plug-ins to [read more]

Jun 182014
 
Train Wreck: How U.S. Foreign Policy Can Derail U.S. Marketing, by Milton Kotler, By Milton Kotler, 6.13.14

On May 19, 2014 the U.S. Justice Department indicted 5 alleged PLA Chinese cyber-attackers in Shanghai for corporate espionage. On May 21, the Chinese government condemned these charges. On May 25,and announced through a variety of public statements that it would mandate restrictions on State-owned Enterprises procuring U.S. consulting services, referencing McKinsey, Cisco, Bain, Boston Consulting Group, IBM and other [read more]

Jun 132014
 
Kellogg School of Management China Forum, 2013

Panel description: China has become one of the most important international markets for multi-national companies (MNCs). China’s market is fast growing and dynamic. Chinese consumers are getting wealthier with changing behaviors, thus affecting all enterprises in the supply ecosystem. State-owned enterprises (SOEs) and local private companies are continuously striving to enhance their competitiveness. To gain a sustainable growth in the [read more]

Jul 262013
 
WELCOME TO THE ONE PERCENT ECONOMY

(Foreword: We have asked Tom Osenton to contribute a blog to Kotler on Growth because of his scholarship and provocative strategic insights on economic growth. We were very impressed by his book The Death of Demand, 2004, FT Prentice Hall. He traces the historic decline of U.S. consumer decline and challenges us to find a way to live in a permanently low growth [read more]