Watch Philip Kotler’s interview on The Business Voice (http://www.bvo.com) discuss marketing in times of economic uncertainty. He answers such questions as:
Why is it important for a company to view it as both an opportunity and a danger?
Why is it a bad idea to cut costs across the board?
Stop cutting the budget that creates your sales!
Learn how to measure the marketing spend with non-direct marketing!
What should companies do during a financial meltdown like we are going through now?
Philip advocates preparing for different scenarios – find out how to disaster plan!