Jun 142014
Marketing Social Value by Milton Kotler, 2.13.13

Social marketing has been around for several decades, since Philip Kotler’s pioneering work in social cause marketing. What started out two decades ago as an arena of marketing for non-profit organizations to help good causes raise awareness, action and money, has now evolved into a mantra of consumer and B2B branding. A new principle has been added to the traditional 4Ps [read more]

Jun 132014
Kellogg School of Management China Forum, 2013

Panel description: China has become one of the most important international markets for multi-national companies (MNCs). China’s market is fast growing and dynamic. Chinese consumers are getting wealthier with changing behaviors, thus affecting all enterprises in the supply ecosystem. State-owned enterprises (SOEs) and local private companies are continuously striving to enhance their competitiveness. To gain a sustainable growth in the [read more]

Jun 132014
China Will Grow Enough! By Milton Kotler, 2013 China Forum, Columbia University

It is a pleasure to be invited to Columbia University 2013 China Forum. Professor Xiaobo has prepared questions for the Panelists. Here are my responses. But first a prefatory remark: I am a practical business marketer, not an academic economist. I see China on the ground, and I am optimistic about its future for good practical reasons, as you will [read more]

Jun 132014
The Global Economy of Cities By Philip and Milton Kotler

(Published by the Cambridge Marketing Review, August 2013: Overview: Philip Kotler and Milton talk us through the global economy of cities in this fascinating feature. This excerpt is taken from their forthcoming 2015 book “Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities) Much of the growth of nations is tied to the growth of their [read more]

Jun 122014
A Tale of Two Cities: New Market Economy or Old?

The center of middle class consumption and life style is shifting from West to East, principally to China and India. This is driven by urbanization and global market economics. The West has been the primary home of urban middle class life for over a hundred years. This has shaped their Western identity and confidence, and is inculcated in national self-consciousness. [read more]