Jul 012014
Disruptive Marketing: How Wal-Mart Turned Marketing on its Head

Wal-Mart is the largest public corporation in the world, the largest retail company in the world and the largest employer in the world with over 2 million employees. We all know Wal-Mart. Ninety-seven percent of Americans visit Wal-Mart at least once a year; while thousands organize against Wal-Mart expansion. What more is there to say? For marketers, there is a [read more]

Jun 192014
One Step Forward; Two Steps Backwards: Contradictions in China’s Consumption Policy, By Milton Kotler March 2014

I just returned from China and was elated by everyone’s use of WeChat’s mobile closed, personal contact-focused network: part messaging service, part social network. WeChat provides instantaneous multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. It supports social networking via shared streaming content feeds and location-based social plug-ins to [read more]

Jun 182014
Train Wreck: How U.S. Foreign Policy Can Derail U.S. Marketing, by Milton Kotler, By Milton Kotler, 6.13.14

On May 19, 2014 the U.S. Justice Department indicted 5 alleged PLA Chinese cyber-attackers in Shanghai for corporate espionage. On May 21, the Chinese government condemned these charges. On May 25,and announced through a variety of public statements that it would mandate restrictions on State-owned Enterprises procuring U.S. consulting services, referencing McKinsey, Cisco, Bain, Boston Consulting Group, IBM and other [read more]

Jun 182014
Milton Kotler Interview SORULAR Magazine

-How did you define the 8 ways of growth? Are those ways applicable for every type of company? Turkey has had a decade of great economic growth, but is now facing a declining period, due in great part to transnational monetary, trade and investment circumstances. She is now roughly in the same distressed condition as the U.S. and European countries, [read more]

Jun 162014
Goliath: The Destiny of Multinational Companies, By Milton Kotler, 2013

“Multinational companies have achieved over the last twenty years,, with the opening up of international communication, a position of sudden dominance: they have found a vacuum and filled it. Their skills and technology have brought new benefits….but they have also produced an imbalance between their centralized drive and the fragmented and confused state of the countries and communities with which [read more]