-How did you define the 8 ways of growth? Are those ways applicable for every type of company? Turkey has had a decade of great economic growth, but is now facing a declining period, due in great part to transnational monetary, trade and investment circumstances. She is now roughly in the same distressed condition as the U.S. and European countries, [read more]
Social marketing has been around for several decades, since Philip Kotler’s pioneering work in social cause marketing. What started out two decades ago as an arena of marketing for non-profit organizations to help good causes raise awareness, action and money, has now evolved into a mantra of consumer and B2B branding. A new principle has been added to the traditional 4Ps [read more]
Panel description: China has become one of the most important international markets for multi-national companies (MNCs). China’s market is fast growing and dynamic. Chinese consumers are getting wealthier with changing behaviors, thus affecting all enterprises in the supply ecosystem. State-owned enterprises (SOEs) and local private companies are continuously striving to enhance their competitiveness. To gain a sustainable growth in the [read more]