| Thank you for your feedback, Milton, I greatly appreciate (and am humbled by) the input from one of the preeminent thought leaders in Sino-International Marketing.On partnering: I could not agree more. I believe that some of the most lucrative opportunities in China and in the US are most efficiently exploited by win-win partnerships, mainly because the alternative of building up similar know-how in-house would take too long and be too expensive if at all feasible (think secondary/tertiary markets in China or targeting specific sub-segments of US consumer markets).
Sadly, the management layer of people with a good understanding of each other’s cultural and economic challenges and a willingness to overcome them is often limited. Frequently, I also find that the US side lacks continuity in strategy and management when it comes to China (and other emerging markets for that matter) leaving a lot of money on the table.
Your China blog is a gem! I will take a closer look once I have finished writing my thoughts on what other US companies can learn from the near-complete and ongoing failure of one of the most successful US industries (Hollywood’s movie industry) in China. |
